The "Should" Unmasked
Here's how you can learn a simple yet super-powerful tool to uncover and shift the secret identity behind your clients 'should' based judgements, projections and fears.Â
When you shift the identity, all its associated beliefs, emotions and behaviours simply fall away.
Join us at The Should Shifter: A coaching masterclass on projection and self-discovery.
Register today! (Your clients will love you for it)đđť
Use the code "SHIFTER" at checkout to get 80% Off!
Price £297 £59.40 (with coupon code)
Event takes place live on Zoom and will run twice:
Thur 16th Jan 2025 1pm-4:30pm | Fri 17th Jan 2025 9am-12:30pm
(UK times)
Your ticket entitles you to attend either date.
Coupon Expires at Midnight on Jan 5th 2025, that's in just:
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Whatâs The Energy Behind A Should?
This is a question we rarely ask.
Thatâs because traditional approaches to working with projections evidenced by âshouldsâ are often blunt instruments. Theyâre based on platitudes and donât account for the individual subtle energies that are happening underneath the surface.
For example, Iâll often see coaches taking on the âshould to couldâ mantra. No doubt there are cases where that can help, however hereâs what Iâve found can happen with blunt instruments like that (and maybe youâve experienced this too?):
More often that not you start making all shoulds bad. You invoke your internal âshould policeâ and constantly admonish yourself when you forget and a âshouldâ slips out. Then, with considerable effort, you work to make the word âcouldâ replace âshouldâ. But hereâs the thing - because thereâs still a heap of judgement behind the shift in language, that surface expression of âcouldâ is still energetically a âshouldâ right?
What you need is a nuanced tool; one that understands and accounts for the energetic and psychological mechanism at work and the uniqueness of each person and situation.
Which is exactly what youâll learn at The Should Shifter event.
Here at Non-Personal AwarenessÂŽ we pay particular attention to the energy behind the expression. Thatâs what you actually need to do to shift a should; to shift the energy.
Because thatâs where youâll find the identity thatâs driving the defensive pattern. It tends to hide in the shadows and has some slick moves to dodge the light of awareness. And itâll eat your blunt instruments for breakfast!
Fortunately we specialise in direct access tools that render those âslick movesâ powerless and - bonus! - make your job as a coach/facilitator super easy when youâre faced with a client should-ing all over themselves!
Come join us at The Should Shifter and start using this powerful tool with your clients - theyâll love you for it!
Praise For Joel & His Events
Many thousands have attended Joel's events. Here's some words of praise from a few of them:

Clare Jackson
"I highly recommend taking this amazing opportunity to work with Joel, the Creator and Custodian of NPA; heâs a Maestro at this work - youâll laugh (and possibly cry) and will leave having shifted around the issue, and with an insight into the power, possibility and magic of NPA."

Paul Davies
âJoelâs innovative teaching and leading style, working in complete integrity, meant that course participants were able to relax and allow themselves to be involved fully in their learning. And what learning! Joel is a master at putting things across in a simple, yet informative way.â

Jane Griffin
"Thoroughly recommend Joelâs events, thereâs the learning from Joel and his liberating expertise, also the opportunity for practical experience and for 2 way feedback in a safe space, so itâs a tailored experience. Then, the takeaway of now being able use the newly learnt expertise on yourself and others after the course in your day to day life!"
Your Ticket Will Give You:
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- Full instructions on how to use The NPA Should Frame⢠with hands on experience and live coaching so you can feel confident to use it with your clients
- Help your clients discover the secret hook of their 'should'Â so they have the awareness they need which is vital for them to actually shift the pattern
- Know how to pinpoint the identity behind their projection so it doesn't continue to evade detection and you can actually make a lasting change
- Learn how to expose the mythology that gives the identity power without getting side-tracked or caught up in dead-end analysisÂ
- Discover how to work precisely with the energy of the identity so your client can quickly and comprehensively shift it
- These tools will help you work through any of your unresolved projections so you become freer in your practice and feel more confidence and comfortable when faced with challenging clients
- Ticket to attend the live online event on either date so you can choose a time that suits your calendar
- All downloadable worksheets via email (and in the Hub)Â so you can have the notes to hand whenever you need them
Plus As A Bonus:Â
You'll get access to all the recordings via our online portal so you can review the course at anytime and on any of your devices.
This class combines teaching and practical exercises so you learn experientially. That means you'll gain understanding and the confidence to use it skilfully with your clients. Plus you'll get to clear your own projections as you go.
The Should Frameâ˘Â is such an amazingly quick intervention when clients get caught in the should trap; It's a tool I use all the time with clients.
Projection is a core experience on any healing journey and this NPA Frame makes navigating it so easy.
If you're a healer, therapists, coach or do any kind of change work with clients then this is an incredible tool to add to your skillset.
You don't need to be a professional to use what you learn. This class will give you everything you need to dissolve the fears in your own life.
Use the code "SHIFTER" at checkout to get 80% Off!
Price £297 £59.40 (with coupon code)
Event takes place live on Zoom and will run twice:
Thur 16th Jan 2025 1pm-4:30pm | Fri 17th Jan 2025 9am-12:30pm
(UK times)
Your ticket entitles you to attend either date.
Coupon Expires at Midnight on Jan 5th 2025, that's in just:
00
DAYS
00
HOURS
00
MINS
00
SECS